An Elevated Real Estate Experience

Serving Northern Santa Barbara & San Luis Obispo Counties

Using High Touch Systems to support your goals

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution.” — Aristotle

For Sellers

My goal as the community’s market leader is to provide our neighbors with immaculate service. With my years of combined work, digital marketing strategies, online platforms, and hearts that care more about serving than selling, you’ll always have our full integrity and confidentiality at your side.

I AM A DIGITAL MARKETING EXPERTS

I take our fiduciary duty to represent My seller clients seriously. Working with me gives you the confidence in knowing you’re securing the best outcome for your situation and ticking all the right boxes along the way.

I HELP MY CLIENTS MAKE SMART FINANCIAL DECISIONS

What Makes Me Different

Digital marketing Strategies & Pricing Psycholgy

I create massive demand for your home using digital marketing strategies & pricing psychology. As an expert digital marketers, I specialize in exposing your home to the masses through targeted and effective digital marketing strategies. With deep expertise in SEO, PPC, social media, email marketing, and content creation, I generate highly qualified traffic to your property listing, resulting in more activity and quicker home sales

Professional Photography and Styling:

Every client receives professional photography services and a home edit to help you maximize your home’s selling potential. Homes with professional images receive more online views and higher offerings. But, rather than placing the burden on you to manage, we make this a standard practice and service for our clients so their home is marketed in its best light. I go through your home, room by room, with suggestions for how to optimize your space to appeal to today’s buyers.

Client Experience:

A responsive agent that puts you first! Client experience goes a long way in this business. Just because we’re talking about inspection reports and mortgage rates doesn’t mean we can’t have a little fun while we’re at it!

The Selling Process

Step One

CHAT WITH ME

Whether you’re ready to start the process or you have some questions about selling your home in general, we invite you to get in touch with us. We’ll schedule a time to chat about your goals (on the house!) – by phone or in person over coffee

Step Two

PREPARE + SHOW YOUR HOME

We’ll price your home right based on the current state of the market and what comparable properties are actually selling for in your area. You’ll also get the counsel you need to make any necessary repairs, replacements, or related changes for the ideal first impression (like light or professional staging!). Once it’s ready, we’ll launch your listing and custom marketing strategy to bring the most qualified buyers to your doorstep

Step Three

REVIEW OFFERS + NEGOTIATE

Prepare for the offers to roll in! You’ll be advised on each one so you can have full confidence in your decision. We’ll collaborate to decide the parameters and skillfully negotiate on your behalf to meet your objectives.

Step Four

GO UNDER CONTRACT

You’ve accepted an offer! Next, I’ll coordinate an appraisal and inspections with the buyer’s agent (if required). If the buyer requires certain repairs, I’ll continue negotiating on your behalf and recommend vendors to stay on track to close. And before the day arrives, we’ll meet to review documents and discuss any final steps! 

Step Five

CHEERS TO CLOSING THE DEAL

You made it! It’s time to sign those final documents, hand over the keys, and toast to this investment milestone as you step into the next chapter of your life. We mean it when we say we’re here to support + celebrate you – through every move!.

GET YOUR SELLER'S GUIDE

For a closer look

into how I'll

work with you

Plan of Action

Know Why You are Selling

Before you set a price, get clear on your reason. Your motivation determines your strategy. If you need a fast closing due to relocation, timing, or financial changes, then certainty and speed may matter more than pushing for every last dollar.

A clean offer with a strong buyer and a quick timeline can often be more valuable than a higher offer filled with contingencies and delays.

If maximizing profit is your priority and you have flexibility, your approach will be different. Pricing, marketing exposure, and negotiation strategy will all be designed to create competition.

You should also know your bottom line before offers arrive. When you understand your limits and your must-haves, you make decisions from strength instead of emotion. Clarity creates leverage.

When your goals are clear and your strategy aligns with them, you position yourself to win on your terms.

Finding the Right Agent

Not all agents operate at the same level.

The right agent should be deeply connected within the real estate industry and fully immersed in your local market. They should provide clear data on recent sales, current competition, pricing strategy, and a detailed marketing plan. Ask for strong references and proof of performance.

Beyond experience, character matters. You want an agent who is honest, strategic, assertive when negotiating, and fully aligned with your goals. The best agents do not simply list homes. They position them to win.

Local expertise is essential. A local agent understands neighborhood trends, buyer behavior, pricing psychology, and what is truly driving demand in your area. That insight directly impacts your final outcome.

Choose someone who knows the market, knows how to negotiate, and knows how to represent you from a position of strength.

Considering Offers

When you review an offer, remember this. Your goal is not just the best price. Your goal is the best overall deal for you.

Price matters, but terms can make or break your net proceeds, your timeline, and your stress level. A slightly higher offer with heavy contingencies, repair demands, or a slow lender can cost you time and money. A cleaner offer at a similar price often puts you in a stronger position.

Terms that can work in your favor

A strong offer may include:

* The buyer paying most or all closing costs

* The buyer accepting the property as is or handling repairs

* A quick close with a fully underwritten buyer who is ready to perform

* A cash offer with fewer moving parts

* Strong financing and favorable conditions that reduce risk of delays

The key is to evaluate the whole package. Take the time you need to compare terms, confirm the buyer’s strength, and choose the offer that best fits your priorities. The best offer is the one that closes smoothly on your terms.

For Sale By Owner – A Good Idea?

For Sale By Owner, or FSBO, means selling your home without hiring an agent, usually to avoid paying commission.

While saving 5 to 6 percent sounds appealing, selling a home involves far more than putting up a sign. Pricing correctly, marketing effectively, negotiating terms, managing inspections, handling contracts, and navigating legal disclosures can quickly become overwhelming.

Many FSBO homes ultimately sell for less than agent-listed properties, and some never close at all. Saving commission does not help if you leave money on the table or face costly delays.

Professional agents provide broader exposure through the MLS, attract qualified buyers, and bring negotiation experience that protects your bottom line.

Before choosing FSBO, ask yourself if you have the time, expertise, and resources to manage the entire process successfully. For most sellers, professional representation delivers stronger results and greater peace of mind.

Setting the Price

Price is the first thing buyers notice, and it sets the tone for everything that follows.

If you price too high, you risk losing serious buyers before they ever walk through the door. Overpricing can cause your home to sit, which often leads to price reductions and weaker negotiating power. The right price positions your home to attract attention and create momentum.

Your pricing decision should be based on data, not emotion.

A professional agent will prepare a Comparative Market Analysis, or CMA, which evaluates:

* Recent sales in your area within the past six months
* List prices versus actual selling prices
* Current competing inventory
* Features and condition of comparable homes

The market determines value, not what you need or hope to get. When your home is priced strategically from the start, you increase the likelihood of strong offers and a smoother sale.

Getting the Highest Price in the Shortest Time

To achieve the highest price in the shortest time, you need strategy, not luck.

It starts with pricing. The market determines value. When your home is priced correctly from day one, you attract serious buyers and create competition. Overpricing limits showings. Strategic pricing generates momentum and multiple offers.

Next is presentation. Buyers make emotional decisions backed by financial logic. A home that is clean, updated, and move-in ready creates urgency. Address visible defects, refresh paint where needed, and consider smart cosmetic upgrades. Condition directly impacts perceived value.

Negotiation also plays a critical role. Price is only one part of the equation. Flexible terms, strong buyer qualification, and clear communication can strengthen your position and protect your bottom line.

Finally, exposure drives demand. Your home should be visible everywhere buyers are looking. Professional MLS placement, strong online presence, high-quality marketing, and local visibility all work together to attract the right audience.

When pricing, presentation, negotiation, and exposure align, you create leverage. And leverage is what drives stronger offers and faster results.

Learn what your

home is worth

Lisa Bognuda Realtor | Exp Realty of CA.

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All information is provided by licensed REALTORS®, brokers, or agents and is deemed reliable but not guaranteed. This website does not verify the accuracy or authenticity of the information and assumes no responsibility or liability for any content posted on or in connection with our services. All information should be independently verified by the end user.

PHONE: 805-868-6126

EMAIL: [email protected]

Serving: N. Santa Barbara County

& San Luis Obispo County

Location: 1501 Highway 1 Suite F,

Santa Maria CA 93455