Selling your home, with a plan before a price
A contractor's walkthrough before the price when you're open to it, three EPIC prices, and marketing that finds the buyer.
What selling your home in Santa Maria really takes
If you're thinking about selling your home in Santa Maria, Orcutt, or anywhere nearby, you've probably already heard plenty of opinions. Your neighbor's sale price. A number from a value website. Someone telling you the house needs new counters first.
Here's the truth. Most sellers don't need a remodel. They need a plan, and an honest read on what their house is worth and what it actually needs.
And every town here sells differently. Santa Maria doesn't behave like Nipomo. Orcutt doesn't behave like Lompoc. A plan built for "the Central Coast" isn't built for your house.
How I sell homes
I'm Lisa Bognuda, a REALTOR® with eXp Realty of California and a licensed general contractor. I've closed sales from $58,000 to $1,375,000, and I run the same analysis on every one of them.
Before I give you a price, I like to walk your house the way a contractor does. Roof, foundation, plumbing, electrical, the attic. I'm finding what a buyer's inspector will find, so you hear about it first, from me, while you still have choices.
If you're open to it, that walk turns into a Fix/Skip list. Fix what changes your price or could stall the sale. Skip everything else. You won't spend a dollar on a repair that doesn't come back to you.
Then I build your EPIC Report, which replaces the usual comparative market analysis. Instead of one number based on past sales, you get three prices, each with its tradeoff written out. I'll tell you which one I'd pick. You choose.
What you get, step by step
- The contractor's walkthrough and your Fix/Skip list.
- Your EPIC Report with three prices: Strategic Event, Market Alignment, and Strategic Stretch. How the EPIC Report works.
- A prep plan built on the 3Ds: declutter, depersonalize, deep clean, with my decluttering guide if you need it.
- Professional photos, video, and drone footage on every listing, at every price, paid for by me, plus a virtual tour on the MLS.
- A page built for your home, two Facebook ads tested for two weeks and adjusted until they work, short videos on five platforms, local Facebook groups, a Google post, a yard sign with a QR code, and open houses. See the full marketing plan.
- Buyers who can actually close. I check every buyer and their lender before you review an offer.
- Weekly updates with showing data, not vibes.
- Inspection requests read and priced as a contractor, so you know what's fair and what to push back on, all the way to closing.
You're always in control of the final decision. My job is to make sure you're making it with all the facts.
Selling across the towns I serve
Frequently Asked Questions
What should I fix before I sell?
Only what changes your price or could stall the sale. If you're open to it, my contractor's walkthrough gives you a Fix/Skip list so you don't spend money buyers won't pay you back for.
How do you decide on a list price?
With an EPIC Report instead of a single number. It looks at how fast homes like yours are selling now in your town and gives you three prices with honest tradeoffs. You pick.
How do you market a home?
Professional photos, video, and drone on every listing, a virtual tour, a page built for your home, tested Facebook ads, short videos on five platforms, local groups, a Google post, a QR-code yard sign, and open houses.
Do I have to accept the first offer?
No. You're always in control. I check every buyer and their lender first, then walk you through the price, the terms, and the risk of each offer so you can decide.
Selling Your Home by neighborhood
Keep exploring
Ready to make your move with Lisa Bognuda?